Cate came to us ready for a refresh. As her work began shifting from full time blogging and travel content creation toward professional photography, she felt her brand needed to evolve with her. She wanted a more polished and professional identity that reflected this new chapter while still feeling personal and inspired by the things she loves.

We incorporated hand drawn elements inspired by the things Cate loves, including butterflies and ferns. We paired these illustrations with a hand drawn typeface from an independent creator, chosen for its imperfect edges and authentic, organic feel.