Martax Insurance is a fresh new agency based in Greenville, SC, founded by Martha, who came to us with a clear and exciting vision. Even as a new player in the industry, she wanted her brand to stand out—bold, bright, and approachable. Her goal was to show that insurance can be simple and accessible for everyone, young or old. Martha’s brief included two must-haves: a vibrant lime green and an umbrella in the logo. With those elements, we built a playful, eye-catching brand identity designed to turn heads and make a lasting impression.